Boost Mobile
Producing a 10-minute television commercial showcasing Boost Mobile’s latest brand and service offerings for customers.
Project Brief
Produce a 10-minute television commercial that highlights Boost Mobile’s new branding and showcases six distinct service offerings that highlight phone plans designed for budget-conscious customers.
The commercial needs to be dynamic to maintain audience engagement throughout its 10-minute runtime. Our challenge is to communicate a wealth of service offerings in a way that is both memorable and unique.
Our Approach
To create a dynamic feel while highlighting key plan offerings, we chose to use motion graphics to guide viewers smoothly through all six modules. Additionally, selecting talented actors to portray both the Boost Buddy and Customer was essential for effectively presenting information and engaging the audience.
We used strategic props, set design, lighting, Panavision cameras and lenses, dollies, and other techniques to bring the environment vividly to life.
The Solution
We developed a formula that combined dynamic motion graphics, moving windows, and precise camera work, along with engaging B-roll to cover all six sections of Boost Mobile's new branding and customer phone plans—keeping viewers captivated for the entire 10 minutes!
Final Results
We successfully created a dynamic 10-minute commercial for Boost Mobile, featuring moving windows, detailed motion graphics, engaging cinematography, and standout performances—all professionally showcasing Boost’s offerings to target customers. The client even shared, 'It doesn’t feel like 10 minutes!'
