State of the City
Transforming a former city town hall into a state-of-the-art broadcast production program for the City of Williamsburg, Virginia serving its citizens with high-quality, professional content.
Project Brief
Transforming a former citywide town hall into a groundbreaking production that highlights Williamsburg's vision for the future, showcasing the mayor's plans for development and investment, and illustrating how the city stands to benefit from its growth initiatives. This marks the first time the City of Williamsburg (Virginia) has undertaken a production of this scale and significance.
Our Approach
It was crucial to highlight the beauty, progress, and unwavering commitment that the City of Williamsburg provides its citizens. Our goal was to showcase the city's focus on future growth, safety, and security while incorporating new technology upgrades and the ambitious 2040 Vision Initiative spearheaded by the mayor. With a tight production timeline, we ensured the participation of key city leaders, including the mayor, city council members, and representatives from local organizations and educational institutions, each eager to represent their role in shaping Williamsburg's bright future.
The Solution
We produced a dynamic, 50-minute, high-energy broadcast packed with engaging content, including stunning motion graphics, breathtaking drone footage, and cinematic-quality cinematography. Designed to captivate viewers, this program vividly tells the story of Williamsburg’s exciting vision for the future.
Final Results
The broadcast was an overwhelming success for the city, leaving residents both impressed and inspired by its impact. The response was so positive that the city manager committed to producing a similar program every two years moving forward. We’re proud to have initiated a new era of transparency and engagement, showcasing how local representatives are dedicated to serving their community!
